Corporate gifting is evolving, and it’s time to rethink your strategy. We did the research, and 60% of respondents said they wanted something different—something thoughtful, useful, and aligned with their values.
Here’s the breakdown of what matters most:
1. Sustainability
Eco-conscious gifting is a top priority. Clients and employees expect more than just a token; they want a gift with a purpose. Items like reusable packaging, carbon-neutral shipping options, and sustainable products (like locally sourced goods and items that give back) show that your company cares about the planet as much as they do.
2. Personalization
Generic gifts don’t make the cut anymore. People value gifts tailored to them, whether its branded merchandise with their name, a curated box based on their tastes, or gifts reflecting shared moments. Personalization signals thoughtfulness and creates a stronger emotional connection.
3. Adapting to Hybrid Workspaces
With the typical workplace becoming more dynamic, gifting should follow suit. Employees working remotely appreciate practical yet thoughtful items, and showing appreciation from afar is more important than ever. For in-office teams, shared experiences like collaborative kits or team swag go a long way.
Make Your Gifts Count
2025 isn’t about spending more—it’s about giving smarter. Thoughtful, sustainable, and personalized gifts are what leave a lasting impression. With these insights, your gifting strategy can foster stronger connections and reflect the values that matter most to your recipients.