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Table for Two - Recipes for the Ones You Love
Table for Two - Recipes for the Ones You Love
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Description
Description
Whether it's your Mum, your best friend, or your significant other, sweep the person you love off their feet with failsafe recipes for show-off meals for two.
Table for Two is food writer Bre Graham's first cookbook, showcasing recipes to cook for the people you love. Food to make your heart beat faster, things to risk looking silly eating like spaghetti twirled straight from your fork onto your white t-shirt, super quick to whip up things, and alcohol-infused everything. These dishes are for the days when you want to set the table for two and focus on someone special.
From uncomplicated-but-outstanding in Part I, to over-the-top-but-no-stress cooking in Part II, Table for Two helps you impress at breakfast, lunch, aperitivo, dinner, and dessert. With illustrated essays on topics like the simple pleasure of a delivery pizza, and breathtaking, multi-course menus catering for special occasions, Table for Two guides you through the moments you want to say: "I love you, let me feed you something that will make you feel good."